
AHNAKOT Smart City Koh Kong is establishing a groundbreaking center for media and creative industries, a first-of-its-kind hub seamlessly integrating screen production, gaming, and digital publishing. This revolutionary hub represents a leap forward, evolving beyond traditional media boundaries to create an industry that is agile, innovative, and legacy-free—setting the stage for the future of media.

A Dynamic, Transformative Market Landscape
The television and video markets are undergoing unprecedented change driven by digitalization, innovative market offerings, and disruption from new digital players. Today’s consumers demand high-quality, on-demand content accessible anytime, anywhere. As a leading force in media evolution, AHNAKOT is studying future scenarios in the industry, exploring shifts in consumer behavior and preparing for the TV and video landscape of 2030.

Redefining Media: Beyond Traditional Concepts
The era of traditional media is fading. Streaming platforms are now more than distribution channels—they are full-scale content creators, producing exclusive, globally successful content that rivals traditional studios. To meet this new reality, AHNAKOT Media Hub will foster an environment where traditional broadcasters, content producers, and digital platforms can co-exist, collaborate, and innovate.
On-demand media is reshaping consumption, with consumers seeking personalized and relevant content accessible in formats that suit their needs. AHNAKOT will capitalize on these shifts, leveraging technology to create a media ecosystem that is flexible, adaptive, and ready for the future.
Envisioning the Future of TV and Video: A Holistic Approach
The AHNAKOT team, in collaboration with industry experts, employs a scenario-based approach to study the evolution of the TV and video industry. This approach considers diverse factors—digitalization, personalized advertising, market regulation, and technological advancements—to anticipate and shape the future media landscape.
Key Drivers Shaping AHNAKOT’s Media Strategy
- Digitalization and All-IP Standards
Digitalization is transforming production processes and content distribution. With All-IP becoming standard and advancements in 5G and fiber optics, consumers can enjoy flexible, mobile access to media. AHNAKOT leverages AI and analytics to deliver intelligent content recommendations, enhancing user engagement.
- Rise of Video-On-Demand with Live Content
While video-on-demand dominates, live content remains essential, particularly for sports and major events. AHNAKOT will blend both on-demand and live options to cater to diverse viewing preferences.
- Personalized Advertising and Data-Driven Marketing
AHNAKOT will harness data analytics to deliver personalized advertising experiences, optimizing content for consumer preferences. However, user privacy and data security remain paramount.
- Moderate Market Regulation and Network Neutrality
Anticipated shifts in market regulation will ease restrictions on online and mobile services, allowing AHNAKOT to operate in an environment conducive to innovation. Network neutrality will ensure equal access and foster competition.
Adapting for a Digital-First Future
In an era where content creation and distribution require digital prowess, broadcasters and content producers cannot rely solely on traditional models. Strategic partnerships with industry players, investment in digital capabilities, and attracting top digital and creative talent are essential. AHNAKOT will drive these efforts by creating an industry-defining ecosystem that champions technological advancement and creative excellence.