It’s not only about having fun. In AHNAKOT , entertainment and culture are meant to be transformative. By integrating innovative technologies and ideas from around the globe, AHNAKOT envisions the experiences of the future, where hyper-personalization and sensory wonderment will take center stage.
AHNAKOT ENTERTAINMENT will be The one of first international venue. It represents an important milestone in the Company’s vision to redefine live entertainment through iconic venues that will feature game-changing technologies and pioneer the next generation of transformative, immersive experiences. These music and entertainment-focused venues will revolutionize the way artists and audiences connect.
With brands from O2 to Balenciaga starting to lean into the metaverse and games companies from Roblox to Epic Games continuing to forge strategic deals with music labels, entertainment marketing may never look quite the same again.
For some brands it can be tempting to place all their KPI eggs in one entertainment basket when it comes to marketing to those under 25, often pushing sizeable budgets at specific entertainment verticals. Music. Film. Gaming. Sport. Fashion. You get the idea.
However, in truth, if you really want to forge an effective connection with this demographic in 2026, you’re going to need a little more flex in your entertainment proposition.
Entertainment culture is now a rich and diverse melting pot of “convergence”, where previously segregated concepts – music, gaming, film, fashion – now live not as separate entities, but as a coalescence of intertwining ideas and concepts. One where the predisposed boundaries are increasingly… well, fuzzy to say the very least.
Four big takeouts from the world of convergence culture Reach Gen Z at the intersection of their passions Convergence hasn’t diluted the passion of the fans. The boundaries may be blurred, but the passion is still very real. With Gen Z consuming eight of the 10 major entertainment passions, and many at the same time, there is a real opportunity here for brands to build a uniquely tailored entertainment proposition.
Gaming is reframing everything
Gaming is no longer the pastime of the sedentary, isolated teen, and it’s much more than mere button-mashing distraction. Stop thinking “game” and start thinking about vibrant communities and social hubs built around passionate fans.
The hybrid fan is all about self expression
For Gen Z, entertainment has a symbiotic relationship with their own unique identity.For brands, the off-the-shelf entertainment proposition is less than optimal for this generation. Enabling them to curate entertainment to their own personal specifications is increasingly likely to become the new normal.
The metaverse is coming
For Gen Z, entertainment has a symbiotic relationship with their own unique identity.For brands, the off-the-shelf entertainment proposition is less than optimal for this generation. Enabling them to curate entertainment to their own personal specifications is increasingly likely to become the new normal.
